Participants Profile

This course is aimed at those looking to build an effective online presence. It will be of interest particularly to those who own a business, who are starting a business, marketing professionals, or anyone managing a corporate website. Ideally learners will have a basic knowledge of computers and be aware of what the main social media platforms and tools are.

Learner Testimonial:'Great tutor. High level of information provided in a new subject area,relevant and applicable content provided each week.' Olivia Galvin,Limerick.

Course Description

Interested in learning more about Facebook, Twitter or LinkedIn? Need a website? Want to know how to use social media to help your business grow?  Social media platforms and tools are changing the way customers and businesses communicate with each other.  In the current environment it is imperative that all businesses understand the impact and enormous potential of these new media channels to add value to their business.  This course will demonstrate how to maximise these media channels for business purposes.

Course Duration

12 Weeks Wed 19.00 - 21.30

Course Overview

This practical course aims to equip learners with the necessary skills to:
• Build your own business blogging website using WordPress
• Optimise your website to achieve high rankings in Google searches
• Set up your own email marketing campaign and learn how to use an email service provider
• Use Google Adwords to setup your own Advertising Pay Per Click campaigns
• Create your own Facebook Profile, Facebook Business Page and customised landing page
• Learn how people communicate on Facebook and how to increase your followers
• Create your own Twitter account and how to build your Twitter following
• Create your own LinkedIn account and how to use it for business contacts
• Set up web analytics on your website to monitor and measure traffic 
• Understand how display advertising and affiliate marketing can help your business
• Learn about video marketing and mobile marketing
• Create your own digital marketing plan for your business

Fees

Tuition Fee €220

Course Accreditation

Certificate of Attendance