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Courses

Digital Marketing (QQI Level 5) | BP033 (12 weeks)

Course Overview

Award(s)
QQI LEVEL 5 AWARD IN DIGITAL MARKETING 5N1364
Course Code:
BP033 | WED 19.00 - 21.30
Fees:
€240

This course is suitable for individuals who wish to gain a qualification in Digital Marketing as well as build an effective online presence. Interested learners could include business people , marketing professionals or anyone managing a corporate website. Ideally learners will have a basic knowledge of computers and be aware of what the main social media platforms and tools are.

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Programme Description
  • Social Media overview, email marketing, Search Engine optimisation, pay per click advertising
  • Google web analytics and social media sites such as twitter, facebook, linkedin
  • Video and mobile marketing, blogging
  • Anaysis, development, implementation and control of digital marketing campaigns
  • E-tools to include social media marketing, blogs, SEO etc
  • Customised digital marketing campaigns and evaluation
  • Digital marketing strategy using appropriate e tools
  • Monitoring digital marketing campaigns using web analytics, social media etc
  • How to create Facebook, twitter and linked in accounts and how to use them effectively  for business
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This provision is co-funded by the Irish Government and the European Social Fund as part of the ESF Programme for Employability, Inclusion and Learning 2014 – 2020.