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Business Development QQI Level 6 | 12 Weeks Online

Course Overview

Award(s)
QQI LEVEL 6 MINOR AWARD In BUSINESS DEVELOPMENT 6N4106 (SUBJECT TO COURSE APPROVAL)
Course Code:
BP097 | Tues 18.45 - 21.45
Fees:
€280

This programme module aims to equip the learner with the knowledge, skill and competence to develop and manage key customer accounts, using marketing and selling principles, to enable a business to achieve market share and commercial aims.

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Programme Description

• Evaluate new customer opportunities via market research techniques.

  • Examine business-to-business selling, negotiating, and proposal strategies.

  • Apply market segmentation theories to gain a better understanding of customers.

  • Identify key target contact personnel within customer groups via customer profiling to include their motivation to purchase.

 

• Select appropriate strategies for

entering overseas or new markets

to include direct, agency, distributor,

strategic alliances or joint venture.

 

  • Appraise key marketing principles and develop communication plans to attract new customers

  • Evaluate the principles of account development and management to include how successful organisations align themselves to support key accounts.

  • Investigate the national framework for state support in promoting new business start-ups and Microenterprises.

• Devise and structure a customer focused sales call.

• Create a customer loyalty scheme or plan.

• Create plans and strategies to develop

NOTE: learners undertaking online courses must have basic it skills and have access to the necessary ict equipment, software and Broadband capability to enable them to undertake an online course.

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LCFE Funding