Business Development QQI Level 6 | 12 Weeks Online
This programme module aims to equip the learner with the knowledge, skill and competence to develop and manage key customer accounts, using marketing and selling principles, to enable a business to achieve market share and commercial aims.
• Evaluate new customer opportunities via market research techniques.
Examine business-to-business selling, negotiating, and proposal strategies.
Apply market segmentation theories to gain a better understanding of customers.
Identify key target contact personnel within customer groups via customer profiling to include their motivation to purchase.
• Select appropriate strategies for
entering overseas or new markets
to include direct, agency, distributor,
strategic alliances or joint venture.
Appraise key marketing principles and develop communication plans to attract new customers
Evaluate the principles of account development and management to include how successful organisations align themselves to support key accounts.
Investigate the national framework for state support in promoting new business start-ups and Microenterprises.
• Devise and structure a customer focused sales call.
• Create a customer loyalty scheme or plan.
• Create plans and strategies to develop
NOTE: learners undertaking online courses must have basic it skills and have access to the necessary ict equipment, software and Broadband capability to enable them to undertake an online course.