Retail Display | 10 Weeks

Course Overview

Interpret key terminology and features in relation to display and presentation of products
for sale in the retail environment.
Examine the key principles and theories relating to merchandising and product display
design.
Analyse the characteristics of a range of materials and retail display components available to
the retail sector.
Analyse the impact of a range of factors on the design of a retail display to include customer
needs, retail ethics, location, type of goods, stock rotation and retail environment.
 Analyse key legislation in relation to retail display to include public liability, sale of goods and
consumer rights.
 Evaluate the use of lighting and background colour in merchandising.
 Discuss the impact of marketing and branding on retail display.
 Analyse the health and safety implications of a retail display.
 Suggest health and safety initiatives aimed at improving safety in relation to a retail display.
 Design a retail display to include appropriate materials and construction.
 Create a thematic display relevant to a specific retail context and product.
 Employ the use of a range of graphics to communicate pricing and offers to customers of a
retail outlet.
 Assess the impact of security considerations on the design of a retail display.
Assess the suitability of various locations within a retail unit for positioning of product
displays.
 Suggest suitable display types for a range of retail contexts to include self-service, self
selection and personal service